Spec Ad - Lucas’ Papaw
Goal
Lucas’ Papaw is an iconic Australian brand that
has been around for generations and deserves
to reach a wider, more international audience.
Target Audience
The last-minute duty-free shopper looking for something really Aussie to add to their gift for a family member back home.
In-flight magazine and in-airport stand-up sign/billboard [SPEC]
Designed to catch the eye quickly and appeal to an international audience in Chinese, Spanish and German.
