LinkedIn Post for Ernesto Miranda
Background
While creating the post for Ernesto to announce his new role, he also decided to give his Linkedin a good “spring-clean” and refresh. We chatted through his career highlights and created a more engaging and personal Linkedin profile.
Task
Create a post that celebrated kicking off a new job in a new organization but also re-introduced his community to who he was as a person.
Target Audience
Provide a bit of an update to existing LinkedIn connections and also having something for new colleagues who may wish to connect that is kind of like a virtual meet-and-greet.
Results
We were able to create something fresh and that sounds like having a conversation over a coffee. A chance to also shine a light on career highlights and interests outside of work. In short something that was fun to read but also professional at the same time. And in a short time it resulted in multiple likes and comments!