Spec Ads - Good Life
Goal
In a world of perfect gym bodies, the reality is
we are all different. Why not share that in an ad! The goal is to create something that captures a more diverse audience other than your typical “gym bunny.”
Target Audience
Create a suite of copy for a campaign that includes an email, a social media post and a billboard that celebrates the fact that everyone can join the gym!
Email Copy
As part of a campaign, this email could be rolled out to remind existing gym members and those inactive members of the benefits that await them!
Billboard Copy
Designed to catch the eye as you are driving by and create a gentle reminder that YOU deserve to be looked after.
Social copy
As part of the campaign suite, this can also be used to generate interest in the gym for those who might shy away normally.
Email
(please click on the image to view)
Billboard copy
Social media post