Spec Ads - Good Life
Goal
In a world of perfect gym bodies, the reality is
we are all different. Why not share that in an ad! The goal is to create something that captures a more diverse audience other than your typical “gym bunny.”
Target Audience
Create a suite of copy for a campaign that could include an email, a social media post and a billboard that celebrates the fact that everyone can join the gym!
Email Copy [SPEC]
As part of a campaign, this email could be rolled out to remind existing gym members and those inactive members of the benefits that await them!
Billboard Copy [SPEC]
Designed to catch the eye as you are driving by and create a gentle reminder that YOU deserve to be looked after.
Social copy [SPEC]
As part of the campaign suite, this can also be used to generate interest in the gym for those who might shy away normally.
Email [SPEC]
(please click on the image to view)
Billboard copy [SPEC]
Social media post [SPEC]